What is it?
You're looking at just about the most radical off-the-shelf version of the JLR's hugely successful Range Rover Evoque yet, what with its standard metallic black body, red roof, red accents on the lower body and a standard set of 20in black alloys. It also introduces the latest infotainment pack introduced in last year's Evoque Convertible, and brings in an important refinement to the 4x4 Terrain Response system called Low Traction Launch, a winter-friendly improvement if ever there was one. There are petrol and diesel versions of the Ember Edition; we tested the latter. Both engines are from JLR's own 2.0-litre Ingenium range made in-house at its Wolverhampton plant.
Limited-edition models are rare for JLR, so one could be forgiven for thinking that this one might mainly be intended to add a little extra lustre to a model that has been around, largely unaltered, since 2011, and which might just have lost a little of its appeal both to sheer familiarity and particularly to the newer (and even more popular) Land Rover Discovery Sport, which is made on the same Halewood production line. However, the company insists the model - and its top end price - is designed to add an extra sporty flavour to the Evoque range, the total sales of which now amount to around 550,000 units.