So it turns out that three really is the magic number - at least as far as Volkswagen is concerned. After much anticipation, the brand has confirmed that its first electric ID model, in concept form known simply as the ID, will be called the ID 3.
In all honesty, when I first heard, I was a little disappointed. Plenty of car firms use number-based systems for car nomenclature, but VW has always used names. Models such as the Golf and Polo, and more recently the Tiguan and Touareg, all have real brand values. Sure, there are examples with distinction, such as the Porsche 911 and BMW 3 Series, but those are long-established models that have built up value in their title through the quality of product.
To me, great car names have a value that a simple number can’t. But, from Volkswagen’s perspective, the ID 3 title as part of an ID 1-10 range makes sense.For one thing, Volkswagen uses the number 3 internally to classify Golf-sized hatchbacks, which the ID 3 is. And the firm claims that 3 also stands for the third major chapter in its history, after the Beetle and Golf. Mildly tenuous? Sure, but it makes some sense, so we’ll go with that.