That’s indicative of not only Briton Mark Adams’ talent and influence as chief designer but also the emphasis now placed on fostering desirability among buyers.
Red, admittedly, is not the car’s colour, but in other, more subtle shades the 2013 Monza Concept-inspired shape – a raked collection of sophisticated angles – is about as eye-catching as a modern mainstream hatchback currently gets.
Its proportions are aided by the introduction of a new modular platform, dubbed E2 by General Motors.
Its introduction makes an already ample product even larger, with a wheelbase that’s 92mm longer and an overall car length of almost 4.9m, even though the overhangs have shrunk.
The extra size is about increasing interior space – particularly in the rear – although it has not been achieved without due attention being paid to the scales.
A more innovative approach to build materials has resulted in the body-in-white being 59kg lighter than before.