What is it?
The most important new car of 2017? The new Land Rover Discovery is certainly one of them, and when I tell you it’s new, I mean it’s new-new.
You can probably see that yourself, mind. The previous-generation car, the Discovery 4, looked a lot like the Discovery 3, only was far more upmarket inside. And it drew a lot more sales by being that way. That’s what gave Land Rover the impetus to up the ‘premium’ count again and make the Discovery a family of cars and launch the Discovery Sport. So, in the same way the Disco Sport replaced the Freelander, so this Discovery arrives, replacing the old Discovery’s blocky, stubby looks.
In its place is a car that’s more Ranger Rover-esque around the front. Land Rover is aware it’s playing with a car that owners have dearly loved and bonded with, so is at pains to say it has carried over many Discovery cues, such as some shapely metalwork around the C-pillar, a clamshell bonnet (though a Range Rover gets one of these too), and a roofline gently rising all the way to the rear. This is essential to package the seven full-sized seats which Land Rover says are crucial to the Discovery’s success – and which differentiates it from a Range Rover. It uses words like ‘lifestyle’ and ‘versatile’, but what it’s talking about are the things that have made it a great family car in the past.