What is it?
If the new Aventador S has a job to do - over and above the usual one of providing the most dramatic and attention seeking way of getting from A to B - it's to prove to the world that Lamborghini's 'super sports car' can be as much about substance as it is style.
The original Aventador LP700-4 remains a spectacular looking supercar, underpinned with a genuinely impressive push-rod suspended all-carbon chassis and a thumping 690bhp naturally-aspirated 6.5-litre V12. No mistake, the Aventador is the 'proper' Lamborghini for those who consider the Huracan merely an Audi R8 in Italian designer clothes.
But for all the rebellious, hairy-chested tradition drawn from the Miura, Countach, Diablo and Murcielago the Aventador has been accused of being somewhat dumbed down in the driving stakes. Sure, it was fast, noisy and bold. But also heavy, blunt and with a handling balance tipped more toward 'safety' understeer than white knuckle thrills.
The limited production SV version launched in 2015 proved that with a few dynamic tweaks and a little extra power there was potential in the Aventador to ruffle a few feathers in the supercar establishment, exactly as the brand has since its founding in 1963. By stripping out 50kg, increasing the power from 690bhp to 740bhp, adding the controversial variable ratio EPAS Dynamic Steering and improving the car's aero Lamborghini was able to get within a whisker of the Porsche 918 Spyder's Nurburgring lap time. Not bad for a car relying on good old fashioned V12 grunt over hybrid gimmickry and with a list price about a third of Porsche's technical tour de force.