Compare the ix35 to soft-roaders and it is clearly a class leader in terms of its purchase and running costs. The Premium model undercuts equivalent rivals such as the Ford Kuga by a very substantial amount, and the entry-level diesel has a list price incentive relative to the equivalent Peugeot 3008, too. Running costs are also good, although Hyundai doesn't offer a sub-120g/km model as you’ll find in the Nissan Qashqai, which puts it on the back foot for business users.
Given that the standard equipment list, even on the base ix35 Style, is extremely generous and that residual values are predicted to be among the best in this class, owners should have little cause for complaint about value for money. The unlimited-mileage, five-year warranty is one last temptation that only one other rival – sister company Kia – can beat.
Avoid the base-level 1.6-litre GDi petrol: it's short on torque for a car this heavy, and a false economy because it won't return anything like the economy of the 1.7-litre CRDi. The same story is true for the 2.0-litre petrol, which unfortunately offers no discernible benefit over the equivalent diesel other than price.