The Fiesta’s new appearance exemplifies the care Ford has taken not to step too far from its predecessor’s shadow.
No one, certainly not a repeat buyer, is likely to mistake this new generation of it for a rival. There’s a much higher chance it will be mistaken for the previous generation. That likelihood, though, somewhat understates the first-rate job done with the exterior styling.
The last model was distinctive, but stubby, too, and notoriously wedge-like in profile. Most of the best work has been done on softening and simplifying the design; using straighter lines or, in the case of the bonnet bulge, eliminating them completely. Of course, the real coup is proportional: the new Fiesta is 71mm longer and 13mm wider than before – a modest growth rate given its starting point but significant enough for the evolutionary approach to result in a more satisfyingly balanced and subtly better-looking car.
Alongside the daintiness, Ford has added some additional muscle mass. The car’s structure is claimed to be 15 percent stiffer than its predecessor’s, a benefit of 35 percent more boron steel, stiffer mounting points for the front subframe and rear torsion bar and an increase in laser welding in the body.