What is it?
Right, let’s be clear about this. The SUV you see here is the Cupra Ateca and not, you must understand, the Seat Ateca Cupra. That might sound like a minor spot of nomenclature, but understanding the difference between Cupra as a Seat performance badge and Cupra as a Seat sub-brand is key to understanding the aims of this definitely-not-a-Seat Ateca.
While Cupra-badged Seat models were all about performance, the Cupra sub-brand has a slightly different brief, mixing performance with ‘uniqueness and sophistication’. The idea is that Cupra-branded models will appeal to a slightly more affluent audience, willing to pay higher margins.
That’s why the first Cupra model is an Ateca and not, say, a Cupra Ibiza. Seat believes there are bigger margins to be had making a high performance family SUV than a hot hatch. And Seat also believes there’s a fairly sizeable gap in the market for a Cupra Ateca, above the likes of family SUVs such as the Hyundai Tucson, Peugeot 3008 and, yes, Seat Ateca, and below premium sporting models such as the Audi SQ2 and BMW X3M.
So how do you turn a Seat Ateca into a Cupra Ateca? Well, there’s a new ‘tribal’ Cupra logo, which entirely replaces the Seat badges. There’s also a new grille design and rear bumper, some glossy black details, quad exhaust details on the rear diffuser and 19inch diamond cut allow wheels. Inside, there are more Cupra logos, Alcantara-covered seats, a leather steering wheel and gear stick, and aluminium pedals and other features.
Join the debate
Sundym
Fuel economy
gazza5
Sundym wrote:
My golf r must be broken then, app states 33.8 mpg I am getting - 7.5 golf R estate dsg.
admittedly it got 19.8 mmpg this morning stuck in london traffic (evry bad accident) - but driving in germany at 90 mph + still got 35 mpg.
The new 7 speed dsg is better than the 6 speed dsg - gear 7 is at diesel like 2000 rpm at 70.
Sundym
How odd?
gazza5
how odd?
Quite a few on vwroc.com (uk based website) get similar to me - problem with mpg is it depends on the driving.
I wouldn't say 30 mpg is bad for a car that does 0-60 less than 5 seconds and is approx 30k to buy brand new. A run from london to cardiff is easily 40 mpg in the newer one.
30mpg is the old one, newer one - revised April 2017 has 31.9 mpg, and 33.5 mpg per honest John - both dsg - the manual is 28.5 mpg.
Bishop
Ridiculous
It's a SEAT, for heaven's sake. An end to this stupid brand-upmanship.
James Dene
Nice, but an expensive play
An odd way to spend £38,000 or if you prefer, around £23,000 in depreciation over three years. More if the economy stalls (which is cyclically due) or the fashion for tarted up SUVs turns - and if you look at Land Rover sales, that appears to be the current direction.
Of course you could buy it on a PCP-type contract, but that just means you've no grasp of finance at all.
405line
Downmarket perhaps?
Endless VAG spiel about "going upmarket" they've more brands than a MF and everytime they release a "derivative of an existing VAG vehicle" what about using skoda and seat as a downmarket "manual window winders" brand etc for a change and remember what the VW company was supposed to represent.
catnip
They've done a really good
They've done a really good job with this, I hardly recognised it as an Ateca at all.....
WallMeerkat
catnip wrote:
I thought it was a Skoda Karoq. Or Kodiac. Or something.
scotty5
Don't call it a SEAT.
Don't call it a Seat? Ok then... it's a 5 Cupra SUV with two bucket Cupra's in the front. Final specification is still unknown but it's likely electric memory cupras will be a £500 optional extra and heated cupras will be part of a £400 winter pack.
Pages
Add your comment