The price hike for the 488 GTB isn’t huge. The 458 Italia cost a whisker under £170,000 when it arrived; the 488 comes in at a whisker under £185,000, which is more or less what an equivalent Lamborghini Huracán will cost and considerably less than what McLaren charges for a 650S.
Anyone taking delivery of their 488 this year, however, will have paid quite a bit more than £183,964, due to Ferrari’s policy of encouraging its dealers to impose a ‘minimum options spend’ on early adopters of new models.
The amount varies between dealers, but stories of loyal Ferrari customers being booted backwards on waiting lists as a result of ‘only’ spending £15,000 on options are easy to find in online forums.
Why treat customers this way? Because, much as we don’t approve of it, the lustre of the Ferrari brand permits it.
It artificially inflates what the secondhand market initially values the car at (nearly new 488s are currently being advertised for more than £270,000), and, Ferrari argues, it weeds out speculators by making cars more expensive to acquire.
Our press car came sporting an eye-watering £64,000 worth of options, including Rosso Corsa special paint (£7104), a carbonfibre rear diffuser (£5472) and Goldrake carbonfibre racing seats (£5184).