Few car makers inspire such unwavering loyalty and enthusiasm from those who purchase their products as Alfa Romeo – and fewer have been so guilty of taking such passion for granted in the recent past.
In the 25 years since the last rear-wheel-drive Alfa saloon, the 75, ceased production, we’ve seen Italy’s once world-leading automotive power under-invest and neglect the true sporting values of its brand – and watched as the company’s fortunes have declined.
Turin gave us a procession of relatively plain-handling front-wheel-drive cars, such as the 156, 147, 159 and Brera, while its German rivals began to fully capitalise on the dynamic advantages of a rear-wheel drive layout.
Now for the brave new dawn. As part of a huge investment plan running until the end of the decade, Alfa will renew its entire range, putting each new model in a market-leading position on power-to-weight ratio and driver appeal.
The all-new Giulia saloon is the first instalment in that new model army.