Pre-orders for the first car from Volvo's electric performance brand have opened in 18 countries
Steve Cropley Autocar
13 March 2018

Polestar is now taking orders for its 1 hybrid coupé in exchange for a deposit of €2500, which is about £2221.

The 592bhp machine is available for reservation in 18 countries, including Britain. Most of the countries fall into north, west and southern Europe but China, the US and Canada are also included.

Polestar chose to increase the availability of its new model at launch from 12 countries to 18 due to high popularity.

The car made its European debut at the Geneva motor show last week and is soon to go on a brand-building world tour before its public launch in the middle of next year. Once productions begins, only 500 examples of the Polestar 1 are due to be sold each year.

Prior to the opening of order books, the company said that more than 6000 potential customers had expressed an interest in the car. The car will cost around £116,000.

According to newly appointed Polestar CEO Thomas Ingenlath, who also continues as Volvo’s design director, Polestar will become Volvo’s “technological spearhead” that, after the 1 hits the market, will make only all-electric performance cars. The company is preparing for a 2020 launch of the all-electric Polestar 2 crossover saloon that bears a very close relationship to Ingenlath’s Concept 40.2 already seen at motor shows. A full-sized Polestar 3 SUV will arrive after that.

The 1 coupé, which has an all-carbonfibre body based on a shortened S90 platform. It will produce 592bhp from a front-mounted 2.0-litre turbo engine, plus twin electric motors on the rear axle, and is very much a halo car. In Geneva, the 1 will be shown to a group of more than 100 potential customers who will then be invited to confirm their interest by submitting a deposit. The car will make more European appearances — possibly including a driving debut at this year’s Goodwood Festival of Speed — before heading to the US and then China, where a special manufacturing facility capable of handling carbonfibre structures is already under construction close to Volvo’s existing plant at Chengdu.

The 2 (imagined by Autocar below), an all-steel hatchback saloon that shares Volvo’s smaller CMA platform and uses the exterior design of the well-received Concept 40.2 car, will go into production late next year for sale in the early months of 2020. It will be made in both left and right-hand drive. Ingenlath won’t say where the car will be built but is keen to point out its suitability as a rival to Tesla’s Model 3. Polestar is understood to still be deciding on the details of its powertrain design, although two electric motors (one front, one rear) are suggested. The car should cost “from €40,000” and have a practical driving range of about 200 miles.

The 3 (imagined by Autocar above), a radically styled, low-roof SUV that will use the next generation of Volvo’s SPA big-car platform and have a mixed aluminium and steel body construction, is understood to be heading for a 2022 launch and is likely to be made at the Chengdu factory. When all three models are selling as anticipated, Polestar volume could reach 80,000-90,000 cars annually (with the 1 accounting for 500 and the 2 for around 50,000). Ingenlath says further models are being considered in areas that wouldn’t be mainstream enough to suit Volvo.

As well as developing its rule-breaking new models, Polestar is working on a bespoke marketing set-up aimed at increasing convenience for owners and moving beyond the traditionally adversarial customer-dealer relationship. Cars will be paid for by a monthly 'subscription' that includes insurance, servicing and possibly customer hire days (in case they need a van or fancy a sports car for a few days, for instance). Cars will be picked up from customers’ homes or workplaces and delivered back after servicing.

Polestar commercial director Jon Goodman expects to choose about 80 Polestar 'spaces' around the world to sell its cars, with around eight of them in the UK.

More content:

Polestar to take on Tesla with Model 3 rival and SUV by 2019

Will Polestar's subscription system work?

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6 February 2018

From Autocar Oct 2017 "The 1 will be sold online via a subscription scheme, with Polestar Spaces established for those who prefer to shop in person. Subscriptions will be on a two or three-year basis."

To this "It will be priced from £120,000 and is available only in left-hand drive."

So does this mean they've seen sense and dropped that rubbish subscription service for the Polestar 1?

I think the XC40 (£629 a month) was mean't to have a Subscription offer as well but that's gone quiet to.

Pretty but the Mission E will be out soon afterwards.


typos1 - Just can’t respect opinion

13 March 2018

£116,000 for a pretty Volvo!  Only a true idiot would buy that.

13 March 2018

that´s it

No manual - no fun

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