French brand demonstrates its vision for a driver-focused electric performance model

Design elements of the DS X E-Tense concept will be seen in upcoming DS models, including the DS 3 Crossback that's due to be unveiled later this year.

DS design boss Thierry Metroz said the X—shape signature, seen on the steering wheel and side profile near the front wheels (see pic below) will be seen in the next DS models.

The front and rear light signature, which sees the lights go all the way across the front and rear, could also be possible, said Metroz. However, if these were to come to fruition, it would be 4 to 5 years away. “We are working with engineering to see if it's feasible,” he said.

Aside from demonstrating upcoming new design features, the concept is said to illustrate DS's vision for a performance car in 2035.

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The three-seater, which places the driver in the middle in a low-set position said to be inspired by motorsport, uses two electric motors. Each is located inboard of a front wheel and together they produce a combined 533bhp in standard form.

In circuit mode, their combined output increases to 1341bhp.

The X E-Tense is said to benefit from DS’s Formula E technology, and this is evident with its use of a carbonfibre chassis and suspension based on springs and torsion bars.

Its striking design centres on its sleek bodyshape. The car features a pair of scissor doors.

DS said it has created this concept as a contrast to the “characterless” mobility concepts that have become popular in recent months.

The firm’s decision to reveal the concept in China might have been influenced by its recent downturn in sales in that market. Last year, DS sales in China were down 47.3%.

DS fared better elsewhere, however, with overall sales excluding China up by 7.5%.

The electric concept cements DS's intentions to produce electric vehicles. The brand is set to become the quickest adopter of electric power within its parent company, the PSA Group. It is planning to launch an electrified version of every model in its range.

The new 7 Crossback SUV will be the first to start the trend when an E-Tense version arrives next year with 296bhp and an electric-only range of 60 miles. Another, smaller electrified SUV will arrive shortly after.

Additional reporting by Rachel Burgess

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13

16 April 2018

....can't make out anything from that ridiculous "teaser".  I wish all manufacturers would stop this nonsense.  I'm fed up with DS promising so much in the way of avant-guarde styling etc and then disappointing us all with production realities that are lack-lustre and don't even ride well.  It got off to a good start with the DS3 but that was years ago - it then dropped the baton and does not know where to find it.

16 April 2018

Nobody will buy it as a DS because the brand is not established. Reputations are hard earned over decades and I don't think anyone is ready for a premium sports model with this badge. Quite honestly the model would have enjoy more success as a Citroen, or even Opel, both of which have pedigree. Maybe DS should have been reserved for PSA's electric models?  

17 April 2018
Dead right.
Reputations are earned by the quality of the product. Over time. Look how long it took for Mercedes Benz's 'budget' brand to become one of the premier league. Not until they brought out the A8 was Audi premium. BMW didn't count as one until the first 7-series.
It's not like they've taken anything from the original ID/DS other than FWD and odd, non-mainstream looks.(And even they're watered down a lot from the avant-garde original)Nothing of the 'futuristic' and technological or leading edge or intellectual.
IMHO DS is like a Citroen trim level, like Ford's Vignale.

17 April 2018
LP in Brighton wrote:

Nobody will buy it as a DS because the brand is not established. Reputations are hard earned over decades and I don't think anyone is ready for a premium sports model with this badge.

Tesla would beg to desagree. Or maybe there are not so many badge snobs out there?

16 April 2018

have an image search for saab phoenix on the road

17 April 2018

..the concept cars DS need something within the year.   Woeful DS4, aging DS3, poor aging DS5 and, as I've said before appalling selling DS7 (no wonder it's got CROSS in it's name). 

typos1 - Just can’t respect opinion

17 April 2018
xxxx wrote:

..the concept cars DS need something within the year.   Woeful DS4, aging DS3, poor aging DS5 and, as I've said before appalling selling DS7 (no wonder it's got CROSS in it's name). 

Couldn't have put it better myself. Its a shame as DS3 gave us hope for something better, all those years ago.

17 April 2018

 cars might have to be protected from radiation still by the?!

Peter Cavellini.

26 April 2018

"DS said it has created this concept as a contrast to the “characterless” mobility concepts that have become popular in recent months".

Its also a contrast to the characterless DS7 they released recently.

26 April 2018

Surely this sort of crap makes more people laugh at the brand than admire it?

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