The dramatic exterior design is sleek and aerodynamic and, in visual cues and proportions, offers little to no link to existing Aston Martin convention. The front grille is dispensed with, that area in effect becominga negative space for airflow underneath the car to improve the aerodynamic package. Aero efficiency, mixed with lavish, highly sculpted surfaces, are key themes to the exterior of the car, one expected by Reichman to provoke a strong reaction.
The futuristic theme continues in the four-seat cabin, which is completely free of leather and wood as part of its progressive luxury brief. Instead, the high-tech cabin is lavishly trimmed in carbonfibre, ceramics, silk, wool and cashmere.
Reichman’s team has worked with furniture designer David Linley and built the interior of the car before wrapping the exterior around it – something Reichman says simply isn’t possible with traditional piston- engined cars. The two front seats are able to spin around to face people sitting in the back. Passengers in the rear benefit from greater leg room than is available in even an extended-wheelbase Phantom, much of the Lagonda’s five-and-a-half- metre length being taken up by the wheelbase.
Aston Martin is working on making the concept’s long, rear-hinged doors – typically a show car flourish – ready for production. The doors also open up out of the roof, allowing rear passengers to walk straight into the car, stand in front of the seat and sit in it, rather than ‘get in’ the car.
Reichman estimates that the Lagonda Vision Concept is about 70-80% representative of the final car but, within that, there is nothing on the concept that couldn’t be developed for production.
“This is setting the tone and pace from a visual perspective,” said Reichman. “It’s not an absolute look. It’s a concept and about bringing Lagonda to life.”