Currently reading: 2024 Mini Convertible to be built at Oxford plant
Oxford factory will make the next-generation convertible, plus EVs from around 2027

The next-generation Mini Convertible will be built at the Oxford plant, the firm’s boss has confirmed.

Stefanie Wurst said production of the Convertible will switch to Oxford from the Netherlands in its next generation in 2024 or 2025. It will be built there alongside petrol-powered versions of the upcoming three- and five-door Mini models in their next era, due to launch from November 2023.

“The Convertible is coming home,” said Wurst on the decision.

The next-generation of Minis will span six different models built on three platforms in three different factories. In Oxford, there will be petrol versions of the three-door, five-door and Convertible models. Leipzig will build electric and petrol versions of a new, bigger Mini Countryman. As part of Mini’s tie-up with Great Wall in China, there will be an electric version of the three-door hatchback and a new, larger five-door model called Aceman.

All versions built in Oxford – as well as the three-door hatch built in China – will be known as the Cooper.  Although the three-door models built in Oxford and China will look identical, they will be different cars underneath. There will be no electric version of the Oxford-built five-door Cooper for China. That role will instead be indirectly filled by the larger Aceman.

Wurst confirmed the Mini One will be no more and the Cooper will instead fill the entry-level role. High-performance versions of both petrol and electric Coopers will be offered, meaning the petrol range will span Cooper, Cooper S and Cooper JCW models, and the electric version Cooper E, Cooper SE and Cooper JCW E.

The switch in this new era for Mini means the Oxford plant will lose the electric hatchbacks that it currently builds, but Wurst confirmed that electric cars will ultimately return to the factory.

Mini production line oxford factory

“There are major investments taking place and going to take place,” she said, hinting that a mid-life facelift for the models in around 2027 will provide an opportunity for the switch to take place.

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Indeed, Wurst hinted that the Oxford plant is secure in the long term as part of the brand’s desire to stay true to its British roots and origin. To that end, it is inevitable the plant will go electric, given the brand plans to make only electric cars from the early 2030s.

Wurst also said more models are possible beyond the six in the next-generation line-up, but nothing has yet been confirmed.

On the subject of a long-rumoured ‘mini’ Mini inspired by the Rocketman concept a decade ago, Wurst said the model is “more than a dream but not yet a concrete plan”.

On the Urbanaut concept from year, she said it is a car “thinkable under the Mini brand but we cannot decide yet, as we can’t do all at the same time”.

More generally, she added: “Minis can be bigger or smaller, higher or flatter. We have a strategic group working on our decisions and we could decide our future by the end of the year. If there is another bodystyle on top that is feasible, we need to decide. We need to look at the economics. We never stop looking at what is next. We need to look at growth curves and not let them stagnate, so it’d be stupid not to look at what’s next.”

Even so, the focus is on making the confirmed six models a success. “These Minis will have to be the most successful as they have to sell in huge quantities around the world,” said Wurst, noting in particular the growth potential for China and Japan, where it has yet to sell an electric car.

Wurst also hinted that Mini is open to getting into other areas of mobility, saying that the brand is “not always four wheels and a roof”.

Mark Tisshaw

mark-tisshaw-autocar
Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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jagdavey 13 October 2022

BMW say that "Mini" will be built in 3 plants, but at the moment there are 4 (including the Netherlands) factories making it. Obviously the Leipzig plant will be retained (can't close a factory in Europe, its against EU law! ), & the Chineese facility will remain because they make things so cheap there. So thats means eventually its a toss up between Oxford & Born, Holland. Obviuosly BMW will play the Government sub invention game and see which country comes up with the most cash.

Peter Cavellini 13 October 2022

 It's a Car now, the Mini brand name is no longer an icon to some, there's lots of old Minis running around so must still be popular because of that, it's not a market leader, it's not cheap new and isn't anymore reliable than the next,and, too many choices?, yeah,I think so, there can't be that many who want different models, can there?

And so what actually 14 October 2022

just what?

Andrew1 13 October 2022
So the cheaper models will be built in the UK, the more expensive ones in the EU. Brexiteers, you have the scene. Indulge us, please.
xxxx 13 October 2022

So what, as if the persons building re badged BMW cars about the price. You're just saw because they're still being built here, another failed prediction from a remoaner

Andrew1 13 October 2022
Lol, of course they care. They care about the costs of manufacturing vs selling price, i.e. profit margins.
As to the prediction... Tick tock tick tock...