Newly independent performance car brand releases second image of electric Tesla Model 3 rival
Felix Page Autocar writer
14 February 2019

Polestar will reveal its second production model, the Polestar 2, on 27 February in an online event.

The electric car will then be shown at the Geneva motor show, with the newly independent brand saying it intends to tread a different path to existing manufacturers when it comes to the launch and roll-out of its models.

New Polestar 2 revealed as sub-£35k Tesla Model 3 rival

Today, a second preview image of the 2 has been released, showing more of its rear design. The tailgate shape is distinguished from the Polestar 1's and features a full-length LED light bar.

Details are still scarce, but Polestar refers to the 2's bodystyle as that of a four-door 'fastback' and says that it will be the first vehicle to feature Google's new human-machine interface technology and the in-car version of Google Assistant. 

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The car will "be sold in the Tesla Model 3 price range", Polestar has said, suggesting a likely starting price of around £50,000. Customers will purchase it on a subscription basis, set to take the form of "a slightly more premium version" of Volvo's Care by Volvo scheme. 

The 2 is claimed to produce up to 400bhp and have a range of roughly 300 miles. 

Speaking to Autocar at the Goodwood Festival of Speed in 2018, Polestar COO Jonathan Goodman confirmed some details of the new model. 

Talking about the range of the entry-level model, he said: "That will represent the lower ‘bookend’ of our showroom range, and for now it should give us as much access to the volume end of the EV market as we need." 

The 2 is understood to closely relate to the Volvo 40.2 concept that was shown early in 2017 alongside the 40.1, which was then revealed in production form as the Volvo XC40 compact SUV.

Goodman also warned that any established manufacturer that launches an EV sub-brand built on alternative design over the next few years might be making a big mistake, given the pace at which the market for EVs is set to develop.

“The global electric car market was worth four million units in 2017,” explained Goodman, “but it’s quite widely expected to be worth 29 million units by 2025. EV owners will come from all walks of life. So it’s a mistake to assume that, because the cars are electric, you have to make them quirky or futuristic.

"Other brands may be doing that, but if we’re looking at a market worth 30 million cars within seven years, it isn’t going to be niche, it’s going to be mainstream. So you just design a great-looking car – not one with a big blue flash down the side.”

In contrast to the cultish following that rival brand Tesla has attracted, Goodman also wants Polestar to have an inclusive attitude towards its customers. “I think it’s very dangerous for brands like ours to sit here and ask ‘what’s our type of customer?'", he said.

“Electric cars will be just as appealing to young executives as they are to retirees. It’s a new market, and purchase intentions will vary. So we’ve got to be a welcoming brand that’s not geeky, cliquey or judgmental.” 

Read more

New Polestar 2 revealed as sub-£35k Tesla Model 3 rival

Polestar 1 prototypes enter production

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Comments
30

15 July 2018

 Still to high for most, we’re talking middle income Family of four.

Peter Cavellini.

15 July 2018
Peter Cavellini wrote:

 Still to high for most, we’re talking middle income Family of four.

£30k is the same price as a mid spec Nissan Leaf, but with a far greater range, if they can get it at that price, it will make the Tesla 3 redundant. 

15 July 2018

350 mile range and 30k

Yeah. Right...

Lol

18 July 2018

Dont forget it costs almost nothing to charge when you charge it from home...  At home my electric car costs 3 euros to charge from empty to full, but we often charge for free.....

Less servicing no oil, exhaust pipe,  clutch etc etc.

 And battery costs are coming down at about 10 percent a year. so if it does need a new battery in 10 years time they will be cheaper or offer greater range.....

 

6 January 2019

Where do you people get £30,000.  It says £50,000 and it will never be less than the XC40, wake up.

7 January 2019
smithopinion@yahoo.ca wrote:

Where do you people get £30,000.  It says £50,000 and it will never be less than the XC40, wake up.

It was from the original story, this is a new story with the old posts, wake up.

typos1 - Just can’t respect opinion

4 January 2019
Citytiger wrote:

Peter Cavellini wrote:

 Still to high for most, we’re talking middle income Family of four.

£30k is the same price as a mid spec Nissan Leaf, but with a far greater range, if they can get it at that price, it will make the Tesla 3 redundant. 

04-01-2019 :- Now around £50k, looks like the Model 3 might be not be redundant afterall. Hopefully the 20% tariff will be removed by then as well.  

typos1 - Just can’t respect opinion

5 January 2019
xxxx wrote:

Citytiger wrote:

Peter Cavellini wrote:

 Still to high for most, we’re talking middle income Family of four.

£30k is the same price as a mid spec Nissan Leaf, but with a far greater range, if they can get it at that price, it will make the Tesla 3 redundant. 

04-01-2019 :- Now around £50k, looks like the Model 3 might be not be redundant afterall. Hopefully the 20% tariff will be removed by then as well.  

 

Range is now pegged at 300 miles, too!

14 February 2019

Still, no doubt it will be better engineered, look better and sell better than a Tesla rival

Jameson

15 July 2018
If they can offer the entry level car with a 350 miles per charge at this price, that would give all the rivals (including the formidable Tesla) a very valid reason to worry over. But it's not going to happen. Is it? A very wishful Autocar on a very warm Sunday.

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