Skoda’s plans for the next three years were outlined at the event following news of another record year for the brand. The car maker delivered 1,253,700 vehicles last year, an increase of 4.4% over 2017. It has almost doubled sales from a decade ago; in 2009, Skoda sold 684,226 cars from five model lines. Skoda remains the third biggest brand in the VW Group, beaten by VW (6.2m sales) and Audi (1.8m).
Sales revenue also increased by 4.4% to £14.8bn but operating profit fell by 14.6% year-on-year to £1.1bn.
This is largely thanks to major outlays in 2018, including a £428m investment into improving its factories. Skoda said expenditure on research and development increased by 46.8%. Skoda CEO Bernhard Maier said: “The upfront expenditures on the coming years will ensure the long-term future of our company.”
Skoda’s profit margin in 2018 was 8%, a fall from 2017’s 9.7% but still remarkably better than its sibling Volkswagen, which achieved a 3.7% profit margin last year.
China remains, by far, Skoda’s biggest market with 341,000 deliveries last year, followed by Germany with 176,600. Third place went to its home of the Czech Republic trailed by the UK. Skoda delivered 74,500 vehicles here, slightly down on last year.
Maier commented that 2018 was “a year of considerable challenge for Skoda”.
“We assumed responsibility for several tasks within the Volkswagen Group: the regional management of India and Russia, the development and production of the Passat family at the Kvasiny site, and the expansion of production capacities at a multi-brand plant.
He continued: “The transition to the new WLTP cycle and the trade dispute between the US and China created uncertainty and reluctance to buy in some markets. Negative exchange rate effects, as well as increased personnel costs and high upfront expenditure for the future, are also reflected in the result.”
Maier predicted that 2019 would also be a challenging year, but added that despite the difficult global economic conditions, Skoda would still gain momentum.
Maier also said Skoda plans to make all its Czech production plants CO2-neutral in the second half of next decade. He added that it is endeavouring to make its cars as environmentally friendly as possible and flagged the new Scala as having 85% reusable or recyclable materials.
Skoda’s plans for digitalisation
As well as the launch of its first electrified cars this year, described by Maier as “a very special moment in Skoda’s 124-year history”, the firm is also pursuing its plans to expand into new markets and focus on digitalisation.
Last year, Skoda launched in Singapore, meaning it’s now present in 103 markets, and the firm said it was “pressing ahead with accessing new markets”. South Africa is expected to be next.Skoda said other key areas for progress included e-mobility, autonomous driving, connectivity and digitalisation, and added it “intends to increase its global vehicle sales by effectively implement these topics”.
As part of this intention, Skoda has opened two so-called Digilabs in Prague and Tel Aviv, both of which work with start-ups to develop new solutions for transport in the future.