The Ibiza ST is the latest model to be dropped from the unpopular sub-compact estate segment, following the departure of the Renault Clio SW in 2013 and the Peugeot 207 SW in 2014.
Analysts say that small estates – known in the industry as the B-SW segment – have never been particularly sought after in the UK. Cars of that type account for a tiny amount of the overall sub-compact segment - between 1% and 3%.
“Last year the B-SW registrations totalled 8234 units, and September 2016 year-to-date shows a 3.2% increase at 6705,” said Felipe Munoz, a global automotive analyst at market research firm Jato. “However, their segment share was almost half that posted in 2009, at 1.72% of the B segment total.”
Munoz said that Ibiza ST sales had dropped continuously since its 2011 peak of 2544. Last year, only 686 were sold, and over that time its share of overall UK Seat sales fell from 13.3% to just 3.4%.