Mini is "the most urban car brand” but also one of the hardest to switch to full electric power due to the size of its vehicles, according to boss Peter Schwarzenbauer.
Highlighting the upcoming Mini E, which will be built in Oxford from 2019, and the alternative version of the vehicle, which will be produced in co-operation with car maker Great Wall in China, Schwarzenbauer, said: “Electrifying Mini is quite a challenge, chiefly because of the small footprint of the cars.
It does not leave much room for batteries.
“But if you look at the role of electrification in the urban environment and the desire to be local emissions-free, there is no other brand with the credentials of Mini. It should be a natural fit, and that is the direction we’re moving towards for the future.
“The success of the plug-in hybrid Countryman shows what can be achieved, and the full electric Mini that is coming will show another step.”